The SPM program leverages Portland’s status as the epicenter of global sports product companies and is home to over 800 related companies. With access to industry titans as mentors, instructors, and guest speakers, students forge meaningful relationships while tackling real-world challenges. From visits and internships to final industry projects, the program builds a network that boasts a 90% alumni placement rate in the field.

Immersive Industry Connections

From day one, students are grouped into diverse, multidisciplinary teams — a microcosm of real-world product creation environments. These teams tackle projects that sharpen skills in collaboration, problem-solving, and innovation. This focus on teamwork directly aligns with the industry’s top demands, preparing graduates to lead in dynamic, cross-functional roles.

Dynamic Creation Teams

Portland is the beating heart of sports product innovation, and the SPM Innovation Lab is its classroom. This cutting-edge space is where concepts come to life, blending theory with practical application. Under expert guidance, students explore every phase of product creation — from identifying consumer needs to building prototypes, developing brands, and crafting launch strategies.

Hands-On Learning in State-of-the-Art Lab

SPM students don’t just study global markets — they experience them firsthand. With trips to Europe and Asia, the program immerses students in cultural nuances, consumer behaviors, and manufacturing operations. Whether walking the bustling streets of global retail hubs or visiting cutting-edge factories, students gain a 360° view of the forces driving the industry.

Global Perspective Through Experiential Travel

For Portland-based students, the summer industry experience is a cornerstone of the SPM program, offering invaluable hands-on experience at leading sports or outdoor product companies. Whether in the US or abroad, these internships allow students to apply the skills and knowledge gained in the classroom to real-world challenges. From product development to marketing strategies, students work directly with teams shaping the industry, gaining insights and building connections that can lead to full-time opportunities.

For online students, internships are optional but highly encouraged as a way to further enhance their learning experience. With the flexibility to choose internships that fit their career goals, online students can apply their new skills while continuing to work full-time, providing a unique opportunity to merge theory with practice without disrupting their professional lives.

Summer Industry Experience

For mid-career innovators, SPM’s 21-month online program offers the perfect balance of flexibility and rigor. Evening classes, Portland residencies, and international travel ensure students can advance their careers without hitting pause on their professional lives.

Flexibility for Working Professionals