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Master in International Tourism

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The USI Master in International Tourism is designed to equip learners from a wide variety of educational backgrounds with the toolkits and soft skills needed to shape international tourism in a sustainable way, creating the best possible start for a successful tourism career.

Tourism has grown to become a global economic industry. Managing international tourism means understanding its diversity and its frequent change of perspectives between the various stakeholders involved: tourists, businesses, the local community, employees, governments, NGOs, activist groups, and tourism industry associations – to name a few.

The USI Master in International Tourism responds to this need by offering a multidisciplinary and forward-thinking approach. While acquiring toolkits of Economics, Communication Sciences, and Management, you master different ways of critical thinking, which are key to solving complex problems in tourism.

While core courses give you a helicopter view of industry, you can specialise — with a minor in e-tourism or sustainability — or join the World Challenges Programme or a semester abroad at one of USI’s selected partner universities.

Classes are small and intercultural, taught by a cosmopolitan and expert faculty. You’ll also learn in various labs, applied group projects, conferences, field excursions in Switzerland and abroad, study tours to a European city destination, and internships. Along the way, you’ll sharpen essential soft skills and gain valuable hands-on experience.


Master's Degree


Lugano, Switzerland


24 months (2 years)

Find out more about this programme

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