The USI Master in Corporate Communication prepares students for careers related to a specific corporate function in communication departments, with a holistic approach to strategic communication planning, or a specialised communication profile in other departments where communication management expertise is needed. 

In an extremely dynamic environment, where society and markets are increasingly complex and interconnected, communication is key to understanding and giving meaning to business. More than ever, management occurs in conversations and interactions. Corporations are moving fast towards platform based business models and “agile” ways of organising.

This is why today organisations require professionals with cross-cutting management and communication competences. In this context corporate communication professionals help organisations to cultivate and protect their reputation, by engaging with internal and external stakeholders, and by nurturing and communicating the organisations’ purpose and identity.

The programme favours a strategic and multi-stakeholder approach to corporate communication, grounded in a sound knowledge of management. In order to help develop analytical and decision-making skills, lectures are integrated with more active teaching methods, consisting of discussion of case histories, role-playing, business games, individual and group projects, interaction with professionals, and more.

The skills acquired meet the requirements for professional careers in organisations of different kinds as well as in communication agencies and management consulting firms.