MSc International Tourism Management and Marketing

Tourism continues to be one of the hardest-hit sectors following lockdown measures and travel restrictions, with tourist arrivals plummeting by 74% in 2020 compared to the previous year. For an industry that accounts for 10% of the global GDP, uncertainties about the future of travelling are slowly dissipating with vaccine rollouts and reopening of borders. Now more than ever, the tourism industry is entering a phase of revival, providing novel opportunities to reorient business models befitting a post-pandemic world.

This programme will equip you to master strategies on international business and sustainable tourism management for a systematic approach in resource utilization. You will dive into the impact of international travel and sustainability changes, while also covering perspectives about the nature of marketing management in the digital economy.