This programme helps you combine your creative ideas with real-world business skills. You’ll study across departments, gaining access to a rich mix of perspectives — from coders and curators to strategists and stylists. This interdisciplinary structure pairs well with specialist pathways offered in Computing, Design, Design Management, Fashion, or Fashion Management. You’ll gain an expansive outlook on industries while honing your niche expertise.

The programme equips you with the knowledge and tools to thrive in a wide range of organisations, from global firms to start-ups, charities, and government bodies. Practical skills blend with academic knowledge from day one, preparing you to immediately contribute to your future role. You’ll work closely with corporations and non-profits that contribute to the programme. On campus, you'll also get to engage with guest speakers and attend department events led by experienced professionals.

Merging business knowledge with social enterprise principles, this programme trains you to manage product development, brand strategy, and emerging technologies in fast-moving industries. You'll learn to drive economic impact through revenue growth and project management, while also promoting inclusivity and equality. A lively guest lecturing schedule ensures you stay ahead of the field. Recent speakers in the Innovation Case Studies series included fashion designer Sir Paul Smith, 'city superwoman' Nicola Horlick, Xynteo CEO Osvald Bjelland, Microsoft UK CEO Clare Barclay, and Edelman EMEA CEO Ed Williams.

This programme prepares you to thrive in fast-changing, tech-driven industries. It moves beyond traditional marketing views that treat markets as fixed -- instead, you will learn how to actively shape markets and create new paths to customers. As the programme focuses on real-world tools and technologies, you’ll get to explore and master 3D printing, Virtual Reality, the Internet of Things, and more. With engaging learning and expert guidance, you'll build the confidence to lead innovation and design customer experiences that stand out in today’s digital world.

This programme provides a solid foundation in understanding how and why consumers make decisions. You will explore the psychological and cultural factors that shape buying habits, from how preferences are formed to what influences choices. The curriculum covers persuasion, attitude change, and branding strategies as well. And through experiences and research, you'll gain the first-hand knowledge and job-relevant competencies that are required to succeed in today's competitive job market.