After nearly 20 years of working in information technology, Capucine Colombet has built a career specialising in digital marketing across industries like retail, automotive, healthcare, and pharmaceuticals. As she advanced professionally, she noticed how data science and artificial intelligence were transforming the digital landscape. To stay ahead, she signed up for EDHEC’s Online MSc in Data Management & Business Analytics.

“I really loved the machine learning and deep learning courses because in my former work as an associate director in a marketing team, I used to work with data scientists, and these people are very difficult to understand because they have their own vocabulary and knowledge. And now, thanks to this new knowledge, I am able to understand them, to challenge them and also to be a bridge between the technical activities and the business, which is very valuable,” she explains.

“The second example is the consulting project, where with two of my classmates, we are working on social media listening, regarding medicine shortage, which is a really important problem specifically in Europe. And we will also deepen this analysis by using generative artificial intelligence tools. It’s a way to tackle a real-world problem thanks to what we have learned with the programme.”