This programme prepares you to turn complex data into actionable insights that boost business performance and customer engagement. You’ll gain expertise in data modelling, visualisation, web analytics, and machine learning — skills highly valued by global employers. With a strong focus on consumer behaviour and customer experience, you’ll learn to design and optimise data-driven strategies. Partnering with industry leaders like Microsoft and Ubisoft, this programme readies you for roles such as Marketing Analyst, CRM Strategist, or Digital Performance Analyst.