This programme prepares you to navigate and lead the fast-growing creative economy — spanning film, gaming, music, publishing, cultural heritage, and the performing arts. You’ll gain a solid grounding in management while exploring key industry areas such as sustainable value chains, marketing, intellectual property, and data storytelling. By combining creativity with strategic insight, you’ll learn to manage and promote artistic and entertainment ventures. Graduates build versatile careers in cultural organisations, entertainment companies, museums, event production, and creative start-ups.