Jack Krasulak, a business analytics major, eagerly applied his classroom knowledge as a consultant for local comic book store owners through Bucknell's Small Business Development Center.

“One of their objectives was to attract new customers, especially after the pandemic,” Krasulak says. “We devised a two-pronged strategy that involved enhancing their social-media marketing and strengthening their ties with the community.”

This client-facing role exposed Krasulak to real-world challenges not covered in textbooks.

Jack Krasulak '25

Business analytics
(Freeman College of Management)

“It’s been invaluable to immerse myself in a client’s business and craft tailored solutions,” he says. “Seeing their success as a result of our work has been incredibly rewarding.”