The MSc Marketing is a versatile programme designed for a wide variety of backgrounds. It is for anyone who is keen to develop their marketing expertise and the critical, analytical, communication and ethical capabilities required for a successful career. Industry workshops and careers support help students develop transferable skills, such as agile working and resilience.

In the classroom, students on this route learn the theory and practice of marketing with taught modules. They are also given the opportunity to specialise in either digital, global, or responsible marketing pathways that will prepare them to anticipate and solve the future challenges that face organisations, such as digitalisation and sustainability.